(the stylist/my brother is the one with the turquoise jacket, and my youngest brother made this composit)

Last week, I’ve been to Florence for 4 days ‘cause there was “Pitti” one of the biggest international men’s fashion collections, that it’s held in Florence for two editions a year, january and june.
Buyer from all over the world arrive in Florence to see the new tendences, the new collections for the 2010 Spring/Summer Season and all the biggest exhibitors (almost 900 brands) are there to show their novelties!

My brother Simone was there as exhibitor to present his new men’s collection “Laroom“and we (mom, his girlfriend, me and my youngest brother a real “family affair”) were there to help him.
It’s his second experienece at Pitti. In January (Fede made a post about it) he made his debut in the space dedicate at the new exhibitors, the beginner and he did very well. Also in that occasione we were there.

I can defenitely say that people appreciated his products. He made men’s jacket, pants, short pants, sneakers, and bags. He use the fleece and amazing fabrics for the interiors of the jacket. The shape is classic and elegant but very fresh and modern: that’s the product that both men and young would wear!
What do you think?

Aren’t amazing the sneakers?

The show was very successfull for us , as a second collection!!! We had a lot of contact and we start to distribute the brand!!! I’m very happy for him, he really deserve it!
We are thinking to do woman’s collection too!!! I’m so ecited! So many things happened!

I have many others pics about the show, hope you’ll be patiente till I’ll be back.
I’m leaving for 2 days, I’m going to Rome. I’m sorry I won’t to be able to come to visit you and comment on your magic and inspirational post, but I promis you that I’ll check everything!

Thanks !!!